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Oct 18, 2025Engineering
Why We Chose Next.js for Our Marketing Site
A deep dive into our decision to use Next.js and how it helps us deliver high-performance web experiences.
When it came time to build our own marketing site, the choice of technology was critical. We needed a framework that offered excellent performance, SEO capabilities, and a great developer experience. Next.js was the clear winner.
Key advantages:
- Server-Side Rendering (SSR) & Static Site Generation (SSG): We can pre-render pages at build time for lightning-fast load times, while still having the flexibility to render dynamic content on the server.
- Image Optimization: The built-in Image component automatically optimizes images for different devices and network conditions.
- Routing: The file-system based router is intuitive and powerful, making it easy to organize our application structure.
Next.js has allowed us to build a site that is not only fast for users but also easy for our team to maintain and extend.